Over the years, I’ve had hundreds of conversations with IT/MSP leaders trying to figure out how to get more out of their tools and more time back in their day. The common thread? Everyone wants automation. But not everyone is getting impact.
At MSP+, we don’t treat automation as a trend to follow. We see it as a lever. One that, when pulled the right way, should reduce noise, eliminate waste, and make space for your team to focus on higher-value work. That’s why we’ve partnered with Rewst.
Rewst delivers one of the most powerful and MSP-centric automation platforms in the industry. And when you layer in MSP+ strategic execution, those automations stop being isolated workflows and start driving measurable, business-wide results: Lower ticket volumes, Faster onboarding, Clearer ROI. Whether you’re looking to clean up noisy queues or open new service lines, this partnership gives you a path to make it happen.
In this article, I’ll share key trends from our work with IT/MSPs, highlight the automations driving real impact, and outline where we see the biggest opportunities for those looking to scale with intention.
One of the most common patterns I see working with IT/MSPs is the urge to automate too soon. It’s usually coming from a good place: teams want to be more efficient, more scalable. But automation without structure doesn’t fix problems, it further multiplies them.
I’ve had calls with partners who were automating client onboarding flows while their templates were still changing week to week. Or automating ticket creation directly from RMM alerts with no deduplication or severity filters in place, only to end up with a PSA full of noise that slows everyone down.
That’s why, at MSP+, we’ve made it standard practice to pause and zoom out before we automate anything. It’s a habit I’ve developed through hundreds of consultation sessions, and it’s shaped like how we guide every engagement.
Here’s how we typically start:
And this mindset isn’t just about process hygiene. It’s about making sure automation efforts contribute to the metrics that matter: better margins, faster delivery, and stronger positioning in QBRs or even M&A scenarios.
That’s also why our partnership with Rewst has been so impactful.
Their platform makes it easier than ever to build powerful automations. But where we’ve really seen success is when we combine their technical capability with our strategic lens. In the next section, I’ll walk through what that looks like in practice and how MSPs are using this partnership to turn automation into real business outcomes.
When MSP+ sets out to form a technology partnership, we look for more than strong features; we look for alignment in how companies think, respond, and innovate. That’s exactly what we found in Rewst.
Rewst isn’t just another automation tool bolted onto MSP workflows. It was built from the ground up to serve this space: by a team that knows the daily grind of ticket queues, onboarding backlogs, and noisy alerts. Their platform reflects that insider perspective and solves real problems with clarity and intention.
Here’s what makes Rewst stand out:
That’s why Rewst has become a key strategic partner for MSP+.
Together, we’re helping IT/MSPs move from task-based automation to business-level transformation, unlocking the kind of outcomes that reduce noise, improve margins, and create more defensible service delivery models for QBRs, client renewals, and even M&A.
When automation is done right, the impact shows up fast: in operational efficiency, client satisfaction, and bottom-line results. Below are four examples of how MSPs we’ve worked with have transformed real challenges into measurable wins by pairing strategic process design with Rewst’s automation engine.
Cutting Ticket Volume by 38%
One MSP came to us with overloaded queues and a team constantly chasing low-value tickets: password resets, stale case closures, onboarding checklists. The work was predictable, but it never stopped coming. We helped them identify and automate the most repetitive workflows using Rewst. Within 90 days, ticket volume dropped by 38%. That single shift freed up the team to focus on proactive support and strategic projects without changing headcount.
Reclaiming $7K in Monthly Revenue
Another partner realized they were leaving revenue on the table by tying up high-level technicians on low-level tasks. We worked with them to automate a series of routine processes that were clogging up calendars: report formatting, ticket tagging, status updates. That newly available capacity was reallocated to client-facing work, leading to an additional $7,000 per month in project revenue. No burnout. No extra hours. Just better use of their existing team.
A mid-sized MSP in the Northeast struggled with inconsistent offboarding. Former users lingered in M365, PSA records were incomplete, and unused licenses kept billing. Together, we built a Rewst workflow that automated the offboarding process end to end: checking Active Directory, backup platforms, Microsoft 365, and even triggering an alert to the vCIO if anything was still active after 72 hours. It improved their security posture, stopped revenue leakage, and gave them a clean, auditable trail to show clients.
Not every automation has to be complex to drive value. One partner deployed a simple stale ticket cleanup bot that led to a 25% reduction in open tickets, helping them hit SLA targets and boost team morale. Another automated daily device compliance checks, surfacing issues that had previously gone unnoticed and derailed QBRs. A third built a bot that scans for unassigned tickets every 15 minutes. That one alone prevented over a dozen SLA breaches in the first month.
Each of these outcomes started with the same shift in mindset: automation isn’t just about saving time, it’s about unlocking capacity, consistency, and confidence across the business. When MSPs move from automating tasks to designing intelligent systems, the results scale far beyond the workflow itself. These aren’t just operational wins; they’re the building blocks of a more profitable, scalable, and resilient MSP.
The next frontier of automation for MSPs isn’t on the service desk; it’s across the client lifecycle. As the market matures, the most strategic MSPs are shifting their focus from internal efficiencies to external impact. That means automating onboarding, license management, billing audits, and even customer success triggers. Not to save time, but to drive retention, revenue, and client satisfaction.
This is where automation becomes more than a back-office tool. It becomes a growth lever.
If you're early on your automation journey, the best advice I can give is this: start where the friction is loudest. Automate the one ticket type that burns out your techs daily. That’s where ROI shows up fastest and where you start to build real momentum.
From there, you scale with purpose. And you don’t just automate tasks, you automate outcomes.
As I work with more and more MSPs navigating this shift, I’m getting a clearer picture of where automation is headed and how it’s already reshaping the future of the industry. So here’s my bold prediction:
Within the next 12 to 18 months, automation maturity will factor directly into M&A valuations. MSPs that can demonstrate consistent, repeatable, and auditable workflows will command higher multiples. Why? Because automation signals operational maturity, and operational maturity scales.